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ROZ foundation mask is very unique. The packaging was so cute and classy. I used the foundation after using my daily shampoo. First, I noticed the smell of it, and I’m not a big fan but it does have a job to do. Always read your directions, which are simple and easy to read with ROZ. While showering, I left the product in my hair for about 7 to 8 min. The directions say to leave it in from 5 to 10 minutes. It felt smooth and silky and also weighed my hair down slightly. Make sure to rinse thoroughly. I decided to air-dry my hair since I have curly textured hair. My curls were soft and more defined. It controlled all that frizz and can tell it did an amazing job moisturizing. It is good for all textures of hair. Also, for women or men. No burning, itching, or irritation. GREAT PRODUCT!